THE DESIGN PROCESS
BRAINSTORMING AND RESEARCH
I spend time looking at the information I collect from you, then begin the research and brainstorming stage. I take into account competitors, market trends, product/service differentiators, the history of the business, the future, the current brand, and the one aspired toward.
DRAWING AND SCETCHING
Sketching helps generate a strong set of possible directions. The reason I sketch is to explore every possible direction before choosing the most effective idea.
RENDERING
I take two strong sketches and develop them on the computer. This stage involves taking these options and transferring them to Adobe Illustrator, Photoshop, and finally Acrobat (for presenting).
PRESENTATION
The design presentation is supplied as a PDF file, with each concept shown in context, using digital mock-ups. I send the mock-ups to you for consideration and ask for your feedback based upon how the ideas relate to the target audience.
FINISHING TOUCHES
After the review of the mock-up, I’ll either finalize the project, or make revisions. My aim is to create a visual identity that works for the life of your business.
ARTWORK SUPPLY
Artwork is supplied by email. Where the logo is concerned, files can be scaled to any size without loss of quality. I’m happy to cater to specific file requests.
The designs I create are used for a wide variety of purposes — websites, business packages, signage, and billboard advertising. Other media are certainly an option.
CUSTOMER SERVICE
Once the design is paid for I am still available if any design-related questions come up.
If you have any questions about how I work, please call me at: 480.528.8525
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